Travel Gay Canada Tourism Conference and my “AH-HA” Moment

Recently, Centre In The Square became a member of Travel Gay Canada, a tourism industry association for the Canadian LGTBQ community, whose goal is to provide this market with products and services that meet their needs and expectations (and yes, I took that right from their website). Part of becoming a member was attending their 4th annual tourism conference, which took place in Niagara on the Lake. There was a lot of talk about how to effectively communicate with the LGTBQ community, what media to use and examples of other industry professionals who have successfully built products, services and communications that appeal to the LGTBQ market. I

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